Multinationals in Latin America: Case Studies

✍ Scribed by Leonardo Liberman, Sergio Garcilazo, Eva Stal (eds.)

• Publisher: Palgrave Macmillan UK
• Year: 2014
• Tongue: English
• Leaves: 223
• Series: The AIB-LAT Book Series
• Edition: 1
• Category: Library

✦ Synopsis

The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America.

✦ Table of Contents

Front Matter....Pages i-xix
Introduction....Pages 1-4
Martifer: Analyzing the Business Opportunity to Internationalize in an Emerging Economy....Pages 5-19
Beauty Competition in Central America: Zermat vs Avon....Pages 20-33
TOTVS Franchises in Latin America: Innovation and Internationalization....Pages 34-48
Natura and the Development of a Sustainable Supply Chain in the Amazon Region....Pages 49-71
Resolving Disputes in Different Cultures — the Diplomatic Way....Pages 72-82
A Chef’s Dream....Pages 83-98
World-Class Medical Tourism in Colombia....Pages 99-112
Soy-Based Beverages in Latin America....Pages 113-119
Martifer: Analyzing the Business Opportunity to Internationalize in an Emerging Economy....Pages 120-129
Beauty Competition in Central America: Zermat vs. Avon....Pages 130-132
TOTVS Franchises in Latin America: Innovation and Internationalization....Pages 133-146
Natura and the Development of a Sustainable Supply Chain in the Amazon Region....Pages 147-156
Resolving Disputes in Different Cultures — the Diplomatic Way....Pages 157-161
A Chef’s Dream....Pages 162-168
World-Class Medical Tourism in Colombia....Pages 169-181
Soy-Based Beverages in Latin America....Pages 182-200
Back Matter....Pages 201-203

✦ Subjects

Business Strategy/Leadership; International Business; Innovation/Technology Management; Management; International Economics; Organization