Global Latinas: Latin America’s emerging multinationals

✍ Scribed by Lourdes Casanova (auth.)

Publisher: Palgrave Macmillan UK
Year: 2009
Tongue: English
Leaves: 236
Series: INSEAD Business Press Series
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xiv
Introduction: The Emergence of the Global Latinas....Pages 1-25
The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries....Pages 26-42
Brazil’s ‘National Champions’: Beyond Privatization....Pages 43-61
The Global Mexicans: Betting on the Us?....Pages 62-81
Business Model Innovation in Latin America: Making the Unusual Usual....Pages 82-100
Latin America as a Brand: Hard Sell and Soft Sell....Pages 101-119
Asia’s Challenge to Latin America: Cooperation and Competition....Pages 120-135
From Global Latina to a Corporate Citizen: Are Poverty and Inequality Business Issues?....Pages 136-155
Conclusion: Global Latinas and Globalization 3.0....Pages 156-164
Back Matter....Pages 165-221

✦ Subjects

Development Economics; International Business; International Economics

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