Global Latinas: Latin America's Emerging Multinationals (INSEAD Business Press)

✍ Scribed by Lourdes Casanova

• Year: 2009
• Tongue: English
• Leaves: 236
• Category: Library

✦ Synopsis

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.

✦ Table of Contents

Contents......Page 8
Foreword......Page 11
Preface......Page 13
Acknowledgments......Page 14
Introduction: The Emergence of the Global Latinas......Page 16
A Shifting Global Context......Page 17
Overview of the Chapters of the Book......Page 20
Why Global Latinas, Why Now?......Page 24
Phases 1 and 2 (1970–1990): Latinas Engaging in Foreign Direct Investment......Page 25
Phase 3 (1990–2002): The ‘Washington Consensus' Years......Page 26
Phase 4 (2002 to Date): Going Global......Page 27
Emergence of Global Latinas......Page 28
Drivers for Internationalization......Page 31
Five Success Factors......Page 35
Coming Back Home: Is a New Phase Starting?......Page 39
1 The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries......Page 41
Grupo Carso: Carlos Slim Helú......Page 43
Cemex: Lorenzo Zambrano......Page 46
Vale: Roger Agnelli......Page 48
Embraer: Maurício Botelho......Page 50
Petrobras: José Sérgio Gabrielli......Page 52
Astrid & Gastón: Gastón Acurio......Page 54
Grupo Modelo/Tresalia: María Asunción Aramburuzabala Larregui......Page 56
2 Brazil's 'National Champions': Beyond Privatization......Page 58
Vale: From State-Ownership to One-Stop Shop......Page 60
Petrobras: Building on Knowledge......Page 64
Embraer: From Near-Death to Resurrection......Page 69
3 The Global Mexicans: Betting on the US?......Page 77
NAFTA: A Success for Mexico?......Page 78
Cemex: The 'Número Uno' Global Latina......Page 81
América Móvil: Agile Predator......Page 87
Bimbo: Thinking Big in the US......Page 91
Mexican Global Latinas: Moving Forward......Page 93
4 Business Model Innovation in Latin America: Making the Unusual Usual......Page 97
‘The Cemex Way'......Page 98
Embraer's ‘Reverse Outsourcing' Model......Page 102
Natura Cosméticos: Brazil's Body Shop......Page 103
Viña Concha y Toro: Branding Mastermind......Page 105
Grupo Bimbo: Nimble Player......Page 107
Politec: Global Delivery Model......Page 108
Tenaris: Innovative Global Operator......Page 109
Grupo Modelo: Taking Local Brands Global......Page 112
Model Behavior......Page 114
5 Latin America as a Brand: Hard Sell and Soft Sell......Page 116
Brazil, a Green Champion?......Page 118
Exporting Emotions: Mexican 'Soap Operas'......Page 124
Two Latin Food Missionaries......Page 126
A: Peru's Exporter of High-Quality Cuisine......Page 127
B: Guatemala's Answer to Kentucky Fried Chicken......Page 128
Politec: Playing the High-Technology Game......Page 130
Creating a Latin Brand......Page 132
6 Asia's Challenge to Latin America: Cooperation and Competition......Page 135
Benefiting from Japan......Page 138
Learning to Win with China......Page 141
Latin America and Asia: Competition and 'Co-Petition'......Page 148
7 From Global Latina to a Corporate Citizen: Are Poverty and Inequality Business Issues?......Page 151
Corporate Social Responsibility: The Latin American Way......Page 153
From Corporate Philanthropy to Social Responsibility and Global Citizenship......Page 157
The Moral Case for CSR......Page 159
The Business Case for CSR......Page 161
Investing for the Long Term......Page 162
Reducing Inequality while Improving Returns......Page 164
Companies Versus Governments......Page 166
A 'New Deal' Against Inequality?......Page 167
Reaching a Consensus to Move Forward......Page 169
A New Optimism......Page 171
From National Champions to Global Leaders......Page 172
Different Globalization Strategies......Page 174
A New Jaguar......Page 176
Winning in Globalization 3.0......Page 177
Appendix: Global Latinas, Financial Data and Selected Rankings......Page 180
Notes......Page 194
Bibliography......Page 216
A......Page 224
B......Page 225
C......Page 226
E......Page 227
G......Page 229
L......Page 230
N......Page 231
P......Page 232
T......Page 234
V......Page 235
Z......Page 236