𝔖 Bobbio Scriptorium
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Multinational Strategic Alliances: by Robert J. Mockler, Wiley (1999), 252 pp., £19.99

✍ Scribed by David Watkins


Book ID
117177283
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
48 KB
Volume
35
Category
Article
ISSN
0024-6301

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