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Multimarket contact and firm performance: The moderating effect of Confucian culture

✍ Scribed by Guiyao Tang; Ji Li; Xinran Wang

Book ID
107508058
Publisher
Higher Education Press and Springer
Year
2011
Tongue
English
Weight
511 KB
Volume
5
Category
Article
ISSN
1673-7326

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## Abstract Multimarket contact may arise from unintended encounters among competitors pursuing uncoordinated market expansion strategies, as well as from the strategic intent of firms seeking mutual forbearance with their rivals. Are the performance effects of unintended multimarket contacts diffe