Green marketing strategy and the firm's performance: the moderating role of environmental culture

✍ Scribed by Fraj, Elena; Martínez, Eva; Matute, Jorge

• Book ID: 120196467
• Publisher: Taylor and Francis Group
• Year: 2011
• Tongue: English
• Weight: 151 KB
• Volume: 19
• Category: Article
• ISSN: 0965-254X
• DOI: 10.1080/0965254X.2011.581382