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Multimarket Contact, Economies of Scope, and Firm Performance

✍ Scribed by Javier Gimeno and Carolyn Y. Woo

Book ID: 124851709
Publisher: Academy of Management
Year: 1999
Tongue: English
Weight: 552 KB
Volume: 42
Category: Article
ISSN: 0001-4273
DOI: 10.2307/256917

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## Abstract Multimarket contact may arise from unintended encounters among competitors pursuing uncoordinated market expansion strategies, as well as from the strategic intent of firms seeking mutual forbearance with their rivals. Are the performance effects of unintended multimarket contacts diffe