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Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites

โœ Scribed by Tsai, Wan-Hsiu Sunny; Men, Linjuan Rita

Book ID
121232777
Publisher
Informa UK (Taylor & Francis)
Year
2013
Tongue
English
Weight
138 KB
Volume
13
Category
Article
ISSN
1525-2019

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## Abstract Purchasing motives central to consumption experience are often overlooked in the international brand literature. This paper focuses on three primary purchasing motives โ€“ perceived prestige, perceived quality, and perceived value and explores their relative impact on purchase intentions