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Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA

✍ Scribed by Tsai, Wan-Hsiu Sunny; Men, Linjuan Rita

Book ID: 126158900
Publisher: Taylor and Francis Group
Year: 2014
Tongue: English
Weight: 178 KB
Volume: 23
Category: Article
ISSN: 1352-7266
DOI: 10.1080/13527266.2014.942678

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