✦ LIBER ✦
The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites
✍ Scribed by Lee, Doohwang; Kim, Hyuk Soo; Kim, Jung Kyu
- Book ID
- 121192300
- Publisher
- Mary Ann Liebert
- Year
- 2011
- Tongue
- English
- Weight
- 166 KB
- Volume
- 14
- Category
- Article
- ISSN
- 2152-2715
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