✦ LIBER ✦

Mobile marketing and consumer perceptions of brand equity

✍ Scribed by Smutkupt, Phumisak; Krairit, Donyaprueth; Ba Khang, Do

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Consumer perceptions of mobile phone mar

✍ Roach, Gemma 📂 Article 📅 2009 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 92 KB

Brand equity, brand loyalty and consumer

✍ Janghyeon Nam; Yuksel Ekinci; Georgina Whyatt 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 245 KB

Consumer Learning and Brand Equity

✍ van Osselaer, Stijn M. J.; Alba, Joseph W. 📂 Article 📅 2000 🏛 University of Chicago Press 🌐 English ⚖ 172 KB

Brand Equity, Consumer Learning and Choi

✍ Tülin Erdem; Joffre Swait; Susan Broniarczyk; Dipankar Chakravarti; Jean-Noël Ka 📂 Article 📅 1999 🏛 Springer US 🌐 English ⚖ 112 KB

Country image and consumer-based brand e

✍ Pappu, Ravi; Quester, Pascale G; Cooksey, Ray W 📂 Article 📅 2007 🏛 Palgrave Publishers Ltd. 🌐 English ⚖ 196 KB

Handbook of Hospitality Marketing Manage

✍ Kim, Woody G. 📂 Article 📅 2008 🏛 Elsevier ⚖ 201 KB