𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Mobile customer relationship management: underlying issues and challenges

✍ Scribed by Schierholz, Ragnar; Sinisalo, Jaakko; Salo, Jari; Karjaluoto, Heikki; Leppäniemi, Matti


Book ID
120560277
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
106 KB
Volume
13
Category
Article
ISSN
1463-7154

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


Customer Relationship Management
✍ Michael Fayerman 📂 Article 📅 2002 🏛 John Wiley and Sons ⚖ 70 KB

## Abstract This chapter presents an approach increasingly employed by businesses to track and respond to their customers to provide better and faster services. It discusses the applicability of customer relationship management to the operations of higher education and institutional research and th