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Measuring Internal Market Orientation

✍ Scribed by Lings, I. N.

Book ID
121528639
Publisher
SAGE Publications
Year
2005
Tongue
English
Weight
187 KB
Volume
7
Category
Article
ISSN
1094-6705

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πŸ“œ SIMILAR VOLUMES

Internal-market orientation and its meas
Internal-market orientation and its measurement
✍ Spiros P. Gounaris πŸ“‚ Article πŸ“… 2006 πŸ› Elsevier Science 🌐 English βš– 404 KB

The 1970s introduced internal marketing (IM) as a solution for the companies that sought to offer superior customer service. After 30 years though, IM practice remains limited, probably because their majority lack the proper underlying philosophy. An ''internal-market orientation'' (IMO), the equiva