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Internal-market orientation and its measurement

✍ Scribed by Spiros P. Gounaris


Book ID
116617845
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
404 KB
Volume
59
Category
Article
ISSN
0148-2963

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Internal-market orientation and its meas
✍ Spiros P. Gounaris πŸ“‚ Article πŸ“… 2006 πŸ› Elsevier Science 🌐 English βš– 404 KB

The 1970s introduced internal marketing (IM) as a solution for the companies that sought to offer superior customer service. After 30 years though, IM practice remains limited, probably because their majority lack the proper underlying philosophy. An ''internal-market orientation'' (IMO), the equiva