Internal-market orientation and its meas
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Spiros P. Gounaris
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Article
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2006
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Elsevier Science
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English
β 404 KB
The 1970s introduced internal marketing (IM) as a solution for the companies that sought to offer superior customer service. After 30 years though, IM practice remains limited, probably because their majority lack the proper underlying philosophy. An ''internal-market orientation'' (IMO), the equiva