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Internal market orientation, market capabilities and learning orientation

✍ Scribed by Fang, Shyh-Rong; Chang, Enchi; Ou, Chueh-Chu; Chou, Chia-Hui

Book ID: 121529021
Publisher: Emerald Group Publishing Limited
Year: 2014
Tongue: English
Weight: 158 KB
Volume: 48
Category: Article
ISSN: 0309-0566
DOI: 10.1108/EJM-06-2010-0353

No coin nor oath required. For personal study only.

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The 1970s introduced internal marketing (IM) as a solution for the companies that sought to offer superior customer service. After 30 years though, IM practice remains limited, probably because their majority lack the proper underlying philosophy. An ''internal-market orientation'' (IMO), the equiva