✦ LIBER ✦

Measuring and managing brand loyalty

✍ Scribed by Knox, Simon; Walker, David

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Co-Branding and Brand Loyalty

✍ Kim, Woo Gon; Lee, Soojin; Lee, Hae Young 📂 Article 📅 2007 🏛 Haworth Press Inc 🌐 English ⚖ 354 KB

Conceptualizing, Measuring, and Managing

✍ Kevin Lane Keller 📂 Article 📅 1993 🏛 American Marketing Association 🌐 English ⚖ 861 KB

Religious Brand Loyalty and Political Lo

✍ Paul A. Djupe 📂 Article 📅 2000 🏛 John Wiley and Sons 🌐 English ⚖ 106 KB

School Choice, Brand Loyalty and Civic L

✍ MARY HEALY 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 86 KB

An empirical model for brand loyalty mea

✍ Punniyamoorthy, M; Prasanna Mohan Raj, M 📂 Article 📅 2007 🏛 Palgrave Publishers Ltd. 🌐 English ⚖ 138 KB

Brand equity, brand loyalty and consumer

✍ Janghyeon Nam; Yuksel Ekinci; Georgina Whyatt 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 245 KB