✦ LIBER ✦

An empirical model for brand loyalty measurement

✍ Scribed by Punniyamoorthy, M; Prasanna Mohan Raj, M

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Brand Loyalty and Price Promotion Strate

✍ Allender, William J.; Richards, Timothy J. 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 369 KB

Conceptual and operational aspects of br

✍ Yorick Odin; Nathalie Odin; Pierre Valette-Florence 📂 Article 📅 2001 🏛 Elsevier Science 🌐 English ⚖ 167 KB

The Effects of Brand Experiences, Trust

✍ Azize Sahin; Cemal Zehir; Hakan Kitapçı 📂 Article 📅 2011 🏛 Elsevier 🌐 English ⚖ 227 KB

The Effects of Brand Experiences, Trust

✍ Azize Sahin; Cemal Zehir; Hakan Kitapçı 📂 Article 📅 2011 🏛 Elsevier 🌐 English ⚖ 227 KB

An Empirical Analysis of the Relationshi

✍ Krishnamurthi, Lakshman; Raj, S. P. 📂 Article 📅 1991 🏛 INFORMS 🌐 English ⚖ 759 KB

Examining the Antecedents of Brand Loyal

✍ Li, X.; Petrick, J. F. 📂 Article 📅 2008 🏛 SAGE Publications 🌐 English ⚖ 128 KB