✦ LIBER ✦

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

✍ Scribed by Kevin Lane Keller

Book ID: 121010865
Publisher: American Marketing Association
Year: 1993
Tongue: English
Weight: 861 KB
Volume: 57
Category: Article
ISSN: 0022-2429
DOI: 10.2307/1252054

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