✦ LIBER ✦

Marketplace attributions and consumer evaluations of discount claims

✍ Scribed by Donald R. Lichtenstein; Scot Burton; Bradley S. O'Hara

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

An investigation of consumer evaluations

✍ Donald R. Lichtenstein; William O. Bearden 📂 Article 📅 1988 🏛 Elsevier Science 🌐 English ⚖ 965 KB

The role of attributions in consumer per

✍ Scot Burton; Donald R. Lichtenstein; Abhijit Biswas; Katherine Fraccastoro 📂 Article 📅 1994 🏛 Springer US 🌐 English ⚖ 602 KB

Consumer Evaluations of Brand Extensions

✍ David A. Aaker and Kevin Lane Keller 📂 Article 📅 1990 🏛 American Marketing Association 🌐 English ⚖ 503 KB

The Effects of Allocentrism and Idiocent

✍ Yang, Kenneth C. C. 📂 Article 📅 2004 🏛 Haworth Press Inc 🌐 English ⚖ 663 KB

Nutrition Ad Claims and Disclosures: Int

✍ Scot Burton; J. Craig Andrews; Richard G. Netemeyer 📂 Article 📅 2000 🏛 Springer US 🌐 English ⚖ 90 KB

Discounting of Monetary and Directly Con

✍ Sara J. Estle, Leonard Green, Joel Myerson and Daniel D. Holt 📂 Article 📅 2007 🏛 SAGE Publications 🌐 English ⚖ 881 KB