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Marketing Practices and Performance of Small Service Firms: An Examination in the Tourism Accommodation Sector

✍ Scribed by Coviello, N.

Book ID
115494498
Publisher
SAGE Publications
Year
2006
Tongue
English
Weight
172 KB
Volume
9
Category
Article
ISSN
1094-6705

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## Abstract Studies show that despite a concerted attempt by UK policy‐makers to portray β€˜eco‐efficiency’ measures as cost reducing, most owner‐managers of small firms view environmental measures as expensive to undertake. As a result, owner‐managers tend to be highly resistant to voluntarily impro