✦ LIBER ✦

Marketing performance measurement and firm performance

✍ Scribed by O'Sullivan, Don; Abela, Andrew V.; Hutchinson, Mark

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Marketing Performance Measurement Abilit

✍ O'Sullivan, Don; Abela, Andrew V 📂 Article 📅 2007 🏛 American Marketing Association 🌐 English ⚖ 136 KB

Measuring the relationship between marke

✍ Pucci, Tommaso; Simoni, Christian; Zanni, Lorenzo 📂 Article 📅 2013 🏛 Springer US 🌐 English ⚖ 400 KB

Measuring the Performance of Born-Global

✍ Ryan Trudgen,Susan Freeman 📂 Article 📅 2014 🏛 Springer-Verlag 🌐 English ⚖ 361 KB

Marketing strategy selection, marketing

✍ Zahay, Debra; Griffin, Abbie 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 161 KB

Marketing Resources and Firm Performance

✍ John Spillan; John Parnell 📂 Article 📅 2006 🏛 Elsevier Science 🌐 English ⚖ 165 KB

The bottom line: Marketing and firm perf

✍ Leslie M. Fine 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 103 KB