✦ LIBER ✦

Marketing Performance Measurement Ability and Firm Performance

✍ Scribed by O'Sullivan, Don; Abela, Andrew V

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Marketing performance measurement and fi

✍ O'Sullivan, Don; Abela, Andrew V.; Hutchinson, Mark 📂 Article 📅 2009 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 141 KB

Marketing strategy selection, marketing

✍ Zahay, Debra; Griffin, Abbie 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 161 KB

Marketing Resources and Firm Performance

✍ John Spillan; John Parnell 📂 Article 📅 2006 🏛 Elsevier Science 🌐 English ⚖ 165 KB

The bottom line: Marketing and firm perf

✍ Leslie M. Fine 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 103 KB

Marketing Capabilities and Firm Performa

✍ Graham Hooley; John Fahy; Tony Cox; Jozsef Beracs; Krzysztof Fonfara; Boris Snoj 📂 Article 📅 1999 🏛 Springer ⚖ 97 KB

MARKET PERFORMANCE WITH MULTIPRODUCT FIR

✍ SIMON P. ANDERSON; ANDRÉ DE PALMA 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 219 KB