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Measuring the relationship between marketing assets, intellectual capital and firm performance

✍ Scribed by Pucci, Tommaso; Simoni, Christian; Zanni, Lorenzo

Book ID: 123610308
Publisher: Springer US
Year: 2013
Tongue: English
Weight: 400 KB
Volume: 19
Category: Article
ISSN: 1385-3457
DOI: 10.1007/s10997-013-9278-1

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