𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Marketing norms: The influence of personal moral philosophies and organizational ethical culture

✍ Scribed by Scott J. Vitell; Kumar C. Rallapalli; Anusorn Singhapakdi

Book ID
112929643
Publisher
Sage Publications
Year
1993
Tongue
English
Weight
675 KB
Volume
21
Category
Article
ISSN
0092-0703

No coin nor oath required. For personal study only.

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The author examines empirically the extent to which marketing professionals of different organizational ranks (lower versus upper) and roles (executive versus research) differ in ethical judgments. For organizational rank, the results indicate that marketing professionals of lower organizational ran