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Marketing ethics: a comparison of American and Middle-Eastern marketers

โœ Scribed by Ashraf Attia; Mahesh N Shankarmahesh; Anusorn Singhapakdi

Book ID
108481079
Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
92 KB
Volume
8
Category
Article
ISSN
0969-5931

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Attitudes of marketing professionals toward ethics in marketing research: A cross-national comparison
โœ Ishmael P. Akaah ๐Ÿ“‚ Article ๐Ÿ“… 1990 ๐Ÿ› Springer ๐ŸŒ English โš– 684 KB

The study reported here examines, in the context of Crawford's (1970) items, differences in research ethics attitudes among marketing professionals in Australia, Canada, Great Britian, and the United States. The study results indicate the lack of significant differences in research ethics attitudes