There has been a paucity of research into the marketing practices and approaches of small tourism and hospitality ยฎrms, until the 1990s. This paper goes some way towards improving knowledge in this area by reporting the ยฎndings of the ยฎrst national survey of small tourism and hospitality ยฎrms in the
โฆ LIBER โฆ
Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices
โ Scribed by Wai-Sum Siu; David Kirby
- Book ID
- 110336950
- Publisher
- Springer
- Year
- 1999
- Tongue
- English
- Weight
- 1001 KB
- Volume
- 16
- Category
- Article
- ISSN
- 0217-4561
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
Marketing practice in small tourism and
โ
Martin Friel
๐
Article
๐
1999
๐
John Wiley and Sons
๐
English
โ 136 KB
Marketing ethics: a comparison of Americ
โ
Ashraf Attia; Mahesh N Shankarmahesh; Anusorn Singhapakdi
๐
Article
๐
1999
๐
Elsevier Science
๐
English
โ 92 KB
Competitive Actions of Small Firms in a
โ
Matthew Bumgardner; Urs Buehlmann; Albert Schuler; Jeff Crissey
๐
Article
๐
2011
๐
John Wiley and Sons
๐
English
โ 362 KB
Adopting HRM practices and their effecti
โ
Pankaj C. Patel; Melissa S. Cardon
๐
Article
๐
2010
๐
John Wiley and Sons
๐
English
โ 525 KB
## Abstract Small firms face many challenges in creating a productive workforce given often severe resource constraints and informal organizational structures. This may be particularly problematic in industries with intense productโmarket competition. In this study, we focus on the relationship bet
Business models and market entry mode ch
โ
Arto Ojala; Pasi Tyrvรคinen
๐
Article
๐
2007
๐
Springer US
๐
English
โ 253 KB
Potential contributions of marketing and
โ
Dr. Ray Marquardt; Dr. Sanford Grossbart; Dr. Olga Tretyak; Dr. Steven A. Schulz
๐
Article
๐
1995
๐
John Wiley and Sons
๐
English
โ 586 KB