✦ LIBER ✦

Attitudes of marketing professionals toward ethics in marketing research: A cross-national comparison

✍ Scribed by Ishmael P. Akaah

Publisher: Springer
Year: 1990
Tongue: English
Weight: 684 KB
Volume: 9
Category: Article
ISSN: 0167-4544
DOI: 10.1007/bf00382563

No coin nor oath required. For personal study only.

✦ Synopsis

The study reported here examines, in the context of Crawford's (1970) items, differences in research ethics attitudes among marketing professionals in Australia, Canada, Great Britian, and the United States. The study results indicate the lack of significant differences in research ethics attitudes among marketing professionals in the four countries. This finding is interpretable as implying the generalizability of the results of previous research ethics studies involving "domestic" (United States) marketing professionals as respondents.

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