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Marketing eco-fashion: The influence of brand name and message explicitness

✍ Scribed by Yan, Ruoh-Nan; Hyllegard, Karen H.; Blaesi, LaVon F.

Book ID: 111860131
Publisher: Taylor and Francis Group
Year: 2012
Tongue: English
Weight: 150 KB
Volume: 18
Category: Article
ISSN: 1352-7266
DOI: 10.1080/13527266.2010.490420

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