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Marketing decision support system openness: A means of improving managers' understanding of marketing phenomena

✍ Scribed by Nathalie T.M. Demoulin

Book ID
113570603
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
628 KB
Volume
44
Category
Article
ISSN
0167-9236

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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa