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The impact of the quality of a marketing decision support system: An experimental study

✍ Scribed by Gerrit H. van Bruggen; Ale Smidts; Berend Wierenga


Book ID
117361528
Publisher
Elsevier Science
Year
1996
Tongue
English
Weight
945 KB
Volume
13
Category
Article
ISSN
0167-8116

No coin nor oath required. For personal study only.


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The growing literature on decision support systems outlines their principal characteristics and presents case studies of successful systems. This paper reviews the literature, describes six functions that a decision support system may perform for a manager or staff analyst, and introduces a new tech