Marketing: A key ingredient for educational fundraising success
β Scribed by Laurence N. Smith
- Book ID
- 112211470
- Publisher
- John Wiley and Sons
- Year
- 1993
- Weight
- 559 KB
- Volume
- 1993
- Category
- Article
- ISSN
- 0164-7970
No coin nor oath required. For personal study only.
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## Abstract This chapter describes practical steps that universities can take to more fully integrate their advancement offices to increase fundraising success. The author suggests using the forβprofit integration of sales and marketing offices as a model for university action.
## Abstract All too often, a lack of understanding and appreciation among marketing, public relations, and fundraising professionals results in miscommunication and misguided campaigning. It can prevent fundraisers from taking advantage of the latest public relations and marketing techniques to ach