✦ LIBER ✦

Integrating development, alumni relations, and marketing for fundraising success

✍ Scribed by Thomas R. Stevick

Publisher: John Wiley and Sons
Year: 2010
Weight: 66 KB
Volume: 2010
Category: Article
ISSN: 0271-0560
DOI: 10.1002/he.381

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This chapter describes practical steps that universities can take to more fully integrate their advancement offices to increase fundraising success. The author suggests using the for‐profit integration of sales and marketing offices as a model for university action.

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