𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Integrating marketing, public relations, and fundraising for successful results

✍ Scribed by Judith Turner Phair

Publisher
John Wiley and Sons
Year
1995
Weight
462 KB
Volume
1995
Category
Article
ISSN
1072-172X

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

All too often, a lack of understanding and appreciation among marketing, public relations, and fundraising professionals results in miscommunication and misguided campaigning. It can prevent fundraisers from taking advantage of the latest public relations and marketing techniques to achieve their goals.

πŸ“œ SIMILAR VOLUMES

Integrating development, alumni relation
Integrating development, alumni relations, and marketing for fundraising success
✍ Thomas R. Stevick πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons βš– 66 KB

## Abstract This chapter describes practical steps that universities can take to more fully integrate their advancement offices to increase fundraising success. The author suggests using the for‐profit integration of sales and marketing offices as a model for university action.