Market Segmentation, Product Differentia
โ
Peter R. Dickson and James L. Ginter
๐
Article
๐
1987
๐
American Marketing Association
๐
English
โ 398 KB
Despite the pervasive use of the terms "market segmentation" and "product differentiation," there has been and continues to be considerable misunderstanding about their meaning and use. The authors attempt to lessen the confusion by the use of traditional and contemporary economic theory and product