𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Product classifications and marketing strategy

✍ Scribed by Winzar, Hume F.

Book ID
120379162
Publisher
Westburn Publishers Ltd
Year
1992
Tongue
English
Weight
649 KB
Volume
8
Category
Article
ISSN
0267-257X

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Market Segmentation, Product Differentia
Market Segmentation, Product Differentiation, and Marketing Strategy
✍ Peter R. Dickson and James L. Ginter πŸ“‚ Article πŸ“… 1987 πŸ› American Marketing Association 🌐 English βš– 398 KB

Despite the pervasive use of the terms "market segmentation" and "product differentiation," there has been and continues to be considerable misunderstanding about their meaning and use. The authors attempt to lessen the confusion by the use of traditional and contemporary economic theory and product