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List segmentation strategies in direct marketing

✍ Scribed by T.L. Magliozzi; P.D. Berger

Book ID: 113322792
Publisher: Elsevier Science
Year: 1993
Tongue: English
Weight: 903 KB
Volume: 21
Category: Article
ISSN: 0305-0483
DOI: 10.1016/0305-0483(93)90039-n

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