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Market Segmentation Based on Customers' Post-Purchase Performance Evaluation

✍ Scribed by Yuksel, Atila


Book ID
121271773
Publisher
Haworth Press Inc
Year
2003
Tongue
English
Weight
631 KB
Volume
15
Category
Article
ISSN
1054-8408

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## Purpose – Firms operating in the service sector must have a dynamic structure to be competitive in a volatile business environment. The dynamic structure brings skilled employees and talented managers together to create effective strategies for global competition. In traditional retail service