Segmenting customers in online stores based on factors that affect the customer’s intention to purchase

✍ Scribed by Taeho Hong; Eunmi Kim

• Book ID: 113607011
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 332 KB
• Volume: 39
• Category: Article
• ISSN: 0957-4174
• DOI: 10.1016/j.eswa.2011.07.114