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Market orientation as determinant of entrepreneurship: An empirical investigation on SMEs

✍ Scribed by Salvatore Sciascia; Lucia Naldi; Erik Hunter


Book ID
106575705
Publisher
Springer US
Year
2006
Tongue
English
Weight
323 KB
Volume
2
Category
Article
ISSN
1554-7191

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## Abstract Will the same marketing tools and strategies used in the for‐profit world of business work in a church environment? George Barna, America's most well recognized and respected authority on business and religion has spent the last 20 years writing over a dozen books attempting to convince