An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation
β Scribed by Atuahene-Gima, Kwaku; Ko, Anthony
- Book ID
- 121880017
- Publisher
- INFORMS
- Year
- 2001
- Tongue
- English
- Weight
- 342 KB
- Volume
- 12
- Category
- Article
- ISSN
- 1047-7039
No coin nor oath required. For personal study only.
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This research explains the relationships among knowledge-based resources, market orientation, learning orientation and innovation performance. Data were collected from a survey of 135 firms operating in different industries in Turkey. The empirical study provides evidence on the existing relationshi
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