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Determinants of a Relational Exchange Orientation in the Marketing-Manufacturing Interface: an Empirical Investigation

✍ Scribed by Ko De Ruyter; Martin Wetzels

Book ID: 108516827
Publisher: John Wiley and Sons
Year: 2000
Tongue: English
Weight: 166 KB
Volume: 37
Category: Article
ISSN: 0022-2380
DOI: 10.1111/1467-6486.00180

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