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Managing Diffusion Barriers When Launching New Products

✍ Scribed by Katrin Talke; Erik Jan Hultink


Book ID
109165282
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
203 KB
Volume
27
Category
Article
ISSN
0737-6782

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The diusion of innovations over time is a highly dynamic and complex problem. It is inΒ―uenced by various factors like price, advertising, and product capabilities. Traditional models of innovation diusion ignore the complexity underlying the process of diusion. Their aim is normative decision suppor