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Analysis of new product diffusion using a four-segment trial-repeat model: Minhi Hahn, Sehoon Park, Lakshman Krishnamurthi, and Andris A. Zoltners, Management Science (Summer 1994), pp. 225–247


Book ID
116151263
Publisher
John Wiley and Sons
Year
1995
Tongue
English
Weight
231 KB
Volume
12
Category
Article
ISSN
0737-6782

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