✦ LIBER ✦

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

✍ Scribed by Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; Wege, Egbert; Zhang, Michael

Book ID: 121502717
Publisher: John Wiley and Sons
Year: 2013
Tongue: English
Weight: 410 KB
Volume: 27
Category: Article
ISSN: 1094-9968
DOI: 10.1016/j.intmar.2013.09.008

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