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Customer Relationship Management in the Era of Social Web and Social Customer: An Investigation of Customer Engagement in the Greek Retail Banking Sector

✍ Scribed by Giannakis-Bompolis, Christos; Boutsouki, Christina

Book ID: 126486216
Publisher: Elsevier
Year: 2014
Tongue: English
Weight: 698 KB
Volume: 148
Category: Article
ISSN: 1877-0428
DOI: 10.1016/j.sbspro.2014.07.018

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