๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The adoption of customer relationship management (CRM) technology in SMEs

โœ Scribed by Jones, Gary Packham and Martin Beck, Paul; H. Nguyen, ThuyUyen; S. Waring, Teresa


Book ID
121731575
Publisher
Emerald Group Publishing Limited
Year
2013
Tongue
English
Weight
156 KB
Volume
20
Category
Article
ISSN
1462-6004

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โœ Rajola, Federico ๐Ÿ“‚ Article ๐Ÿ“… 2013 ๐Ÿ› Springer Berlin Heidelberg ๐ŸŒ German โš– 304 KB

An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack