Keeping up in a highly competitive and fast-changing world is tough. Managers have to keep business practices current with evolving trends and customer expectations. This requires organizational change, and people often respond to change with stress, fear and even hostility. This human resistance to change is the biggest reason why organizational change efforts often fail to live up to their potential. Projects fail not so much from technical inadequacy as from failure to gain acceptance among the people they will affect. The price of a failed change can be steep, in loss of competitive position, loss of credibility and lowered internal morale.
Making Change Work: Practical Tools for Overcoming Human Resistance to Change was written to help organizations prepare for and successfully implement change. Making Change Work will first provide tools to measure your organizationβs readiness to change, helping make sure that the efforts will not be doomed to fail from the beginning. The book then provides many practical tools to apply sequentially and logically in order to gain acceptance of the change throughout the organization. In helping your organization make change successfully, Making Change Work addresses buy-in, acceptance, motivation, anticipation, fear, uncertainty, and all the other messy human considerations that cause change to fail in the real world. It will particularly benefit technical managers dealing with the reality of human responses to change and uncertainty