✦ LIBER ✦

Lower Prices NOW to Increase Profits

✍ Scribed by Sherwood, Bert J.

Book ID: 122736959
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 196 KB
Volume: 109
Category: Article
ISSN: 0026-0576
DOI: 10.1016/S0026-0576(13)70026-6

No coin nor oath required. For personal study only.

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Cover; Title; Copyright; Contents; Acknowledgements; Introduction; The seven principles of pricing; Chapter 1 Pricing as positioning; Chapter 2 Cost-based calculations; In focus: Famous prices in history; Chapter 3 Reading the customer's mind; Case study: Cereals at Tesco; Case study: Jewellery make