𝔖 Bobbio Scriptorium
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Increase profits by using precision pricing

✍ Scribed by Sherwood, Bert J.


Book ID
122891035
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
380 KB
Volume
102
Category
Article
ISSN
0026-0576

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Cover; Title; Copyright; Contents; Acknowledgements; Introduction; The seven principles of pricing; Chapter 1 Pricing as positioning; Chapter 2 Cost-based calculations; In focus: Famous prices in history; Chapter 3 Reading the customer's mind; Case study: Cereals at Tesco; Case study: Jewellery make