✦ LIBER ✦

The psychology of price: how to use price to increase demand, profit and customer satisfaction

✍ Scribed by Caldwell, Leigh

Publisher: Crimson Publishing
Year: 2012
Tongue: English
Weight: 150 KB
Edition: 1st edition
Category: Fiction
City: Richmond, Surrey
ISBN: 1780592000

No coin nor oath required. For personal study only.

✦ Synopsis

Cover; Title; Copyright; Contents; Acknowledgements; Introduction; The seven principles of pricing; Chapter 1 Pricing as positioning; Chapter 2 Cost-based calculations; In focus: Famous prices in history; Chapter 3 Reading the customer's mind; Case study: Cereals at Tesco; Case study: Jewellery maker; Chapter 4 Segmentation; In focus: Does 99p pricing work?; Chapter 5 New launches, belief and fairness; Case study: A specialist consultancy and its reseller; Chapter 6 Memory and expectations, trials and reframing your prices; In focus: Should you increase your prices in line with inflation?;Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

✦ Subjects

Marketing -- Economic aspects

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